→ Catacombs of San Gennaro
Rione Sanità, Naples
October 15th—18th, 2024
Register
it
Signs of Change

Free co-design workshop for the new visual identity of Cooperativa La Paranza

Register
Registration deadline: August 5th, 2024
Workshop curated by 17studio

Born and grown up in the Rione Sanità of Naples and we are defined changemakers.

The mission of our cooperative La Paranza is to redeem the Rione Sanità, to create confidence and generate opportunities for its inhabitants through culture and local talents, and thus change the fate of the entire neighborhood and its community

We create jobs and increase hope in young people through the enhancement of cultural heritage of our neighborhood.

The principles of cooperation, the choice to invest in youth, and the involvement of the local community are the pillars that make our management model an example of social innovation.

This model, applied to the enhancement of the cultural assets of the Rione Sanità, has produced an extraordinary "generative" impact in terms of employment, personal and professional growth, urban regeneration, and social inclusion.

In 2022 we won the European Heritage Award / Europa Nostra Award 2022, the most prestigious European award for cultural heritage.

The results we have achieved over time come from the desire to invest in areas such as youth entrepreneurship, education, generative welfare, and innovative start-ups.

"On the anniversary of 18 years of activity, we want to renew our logo and redesign our visual identity to better reflect the great variety of facets that Paranza nurtures."
Signs of Change

Free Workshop

→ Catacombs
of San Gennaro
Rione Sanità, Naples
October 15th—18th, 2024
Register
Registration deadline: 5th August 2024 — Register, fill out the Google form
Infopoint Catacombs of San Gennaro: Via Capodimonte, 13 Naples — Map

Our Target

The call is open to all, students and professionals in design and communication:

— Designers
— Graphic Designers
— Illustrators
— Communicators
— Creatives

Required Skills

In addition to English proficiency, participants are required to have a (even basic) knowledge of graphic design software (vector and raster).

Calendar

The Workshop will take place in Naples, in the spaces set up in the infopoint of the Catacombs of San Gennaro

Tuesday 15th October

10:00—18:00

Wednesday 16th October

10:00—18:00

Thursday 17th October

10:00—18:00

Friday 18th October

10:00—18:00

Required Equipment

A working laptop that has already installed graphic design software (vector and raster).

How to Enroll

Registered participants: 10/15

Max number of participants: 15

Registration deadline: 5th August 2024

Participation is free

* Maximum number of participants: If the maximum number of participants is exceeded by the deadline, we will select the most suitable profiles.

The selected subscribers will receive an email by the first half of September, with information on the selection and the start of the activities.

What is Included

  • Accommodation in the Rione Sanità in Casa del Monacone in Via Sanità 123, (double room shared with a participant of the workshop)
  • 4 days free training with experts and tutors
  • Meetings with the community of Rione Sanità and with guided tours in the most important sites of the district
  • Breakfast, coffee break (many), lunch during the 4 days of meetings/training
  • A memorable experience (hopefully!)

What is Not Included

  • Dinner: If you have time and energy, in the evening you can explore the city and its flavors
  • Digital equipment: PC, MAC and graphic design software
  • Transport: If you are selected, you will need to book the trip on your own to reach the workshop place

Tuesday, October 15th

10:00—18:00

— Guided tour of the Catacombs of San Gennaro
—  Guided tour of the Catacombs of San Gaudioso
—   Guided tour of the Fontanelle Cemetery
—  Lunch/buffet Casa del Monacone
—  Church of San Severo
—  Church of Sant'Aspreno ai Crociferi
—  Jago Museum
—  Church of Cristallini
—  Casa di Comunità Cristallini 73
—  Introduction: workshop outline and method description
—  What should we do? How do we do it?
—  Aperitif in Rione Sanità

Wednesday, October 16th

10:00—18:00

—  Morning connection and post-night decompression
—  Customer survey analysis and survey
—  Vision and discussion case studies of identity systems (state of the art)
—  Brainstorming
—  Concept and creative process
—  Process visualization
—  Hard work
—  Discussion and selection of concept proposals

Thursday, October 17th

10:00—18:00

—  Morning connection and post-night decompression
— Division into working groups (to facilitate flows and enhance personal skills)
— Identity design
—  Hard work
—  Discussion and selection of visual proposals

Friday, October 18th

10:00—18:00

—  Morning connection and post-night decompression
—  Hard work
—  Finalization of identity
—  Application design
—  Preparation of output
—  Presentation of identity to project stakeholders

How we do that

Through a shared design workshop that expresses better our way of doing, thinking and designing: working together.

Teaching and Goals

During the workshop, a participatory and co-design methodology will be applied. Through the 'learning by doing' approach we aim to stimulate the creative process and maximize its possibilities. The aim of the workshop is to define the new visual identity system of the Cooperativa La Paranza del Rione Sanità of Naples in a shared and cooperative way.

Teachers and Facilitators

Enrico Ausiello & Roberto Ciarambino — 17studio

We design visual stories while listening to fresh music, no Reggaeton. We believe in the power of the creative process, not on Sundays. We connect different people to create customized work teams, excluding racists. This is the manifesto of 17studio, a small independent studio founded in 2018 by Enrico Ausiello (professor of Motion Design at IUAD) and Roberto Ciarambino (co-founder and creative director of ORME Sharing & Research, associate and lecturer of La Scuola Open Source, visual communication manager of showdesk ODV, and co-founder of ORME Sharing & Research), with home in the province, in the public park of Pomigliano d'Arco. We deal with the design of visual identity systems, motion design, art direction and communication strategies. From 2020 we also have become an independent record label and since 2003 we have shoot the peninsula at the pace of boom bap.

Signs of Change
Free co-design workshop for the new
visual identity of Cooperativa La Paranza.
October 15th—18th, 2024
Register

Organized by

Under the patronage of

Media Partner



© 2024 Cooperativa Sociale La Paranza ONLUS — If you need to contact us, write to us

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